Jack in the Box and Del Taco Showcase Budget-Friendly Eats for Shoppers

Jack in the Box, the company behind the burger places and Del Taco, talked about their earnings and challenges they're facing. They're focusing on giving good deals and understanding what people with different incomes want.

Darin Harris, the CEO, said they're seeing some challenges, especially with people who make less than $45,000. They're working on having good deals, especially for breakfast, and using digital deals to get people to come back.

They're offering deals like wraps for $3 or bigger meals for $12. They also have offers like two tacos for 99 cents if you order through their app. They want to give good value to people who are watching their budget.

They're also working on their breakfast menu, trying new things like French Toast Sticks, and testing out new deals, especially online, to get people interested.

They're also excited about launching a new fancy burger called the Smashed Jack burger in March. They think this will help them make more money this year.

Even though the start of the year was a bit slow because of bad weather, they still made more money than last year. They're doing well with digital sales, like ordering through their website or app.

Their goal is to make more money from each restaurant. In the first quarter of the year, they made more money compared to last year. Their stores, both Jack in the Box and Del Taco, made more money too.

Right now, they have almost 2,800 restaurants in 22 states for Jack in the Box and 16 states for Del Taco. They own some of the restaurants and others are run by franchisees.

Image via Jack in the Box & Del Taco