New Coke Flavor: A Fun Tribute to K-Pop Fans

The world of soft drinks just got a lot more exciting with Coca-Cola's fresh release: Coca-Cola K-Wave Zero Sugar. It's the latest member of the Coca-Cola Creations family and it's here to celebrate K-Pop culture and its passionate fans.

Today, Coca-Cola introduced the K-Wave Zero Sugar drink, marking the second product release for the year 2024 from Coca-Cola Creations. This drink is created to give a big shout-out to K-Pop followers and to show appreciation for their enthusiasm and support.

Coca-Cola K-Wave Zero Sugar brings a burst of fruity flavor, combining the classic Coca-Cola taste with a K-Pop-inspired twist. Each sip is meant to bring back the joy fans feel for K-Pop.

But the fun doesn't end with just the drink. Coca-Cola has teamed up with well-known K-Pop groups Stray Kids, ITZY, and NMIXX, and J.Y. Park of JYP Entertainment to cook up some amazing experiences. These include a brand new K-Pop song and a music video called "Like Magic."

There's also a very cool "Like Magic" Fan Music Video AI Experience where fans can virtually appear in the music video alongside their idols. It's a personalized way to connect with their favorite stars.

Jung Hyun Kwon from The Coca-Cola Company has said that Coca-Cola K-Wave Zero Sugar is all about bringing together fans from around the globe to celebrate their love for K-Pop.

A big K-Wave concert is set for June 2nd, featuring JYP Entertainment artists and other K-Pop stars. Plus, there's a special partnership with PRIVATE POLICY, a fashion brand, offering K-Pop-inspired clothing and accessories.

Oana Vlad, from Coca-Cola, said they're thrilled to create new ways for fans around the world to experience the magic of Coca-Cola.

Coca-Cola K-Wave Zero Sugar is now up for grabs in select countries, including the USA, Spain, Singapore, and South Korea. A cool frozen version will also be sold in some places.

Coca-Cola Creations continues to push the boundaries by marrying music, fashion, and tech to give fans innovative ways to experience creativity and culture. Coca-Cola remains dedicated to spreading the magic of their brand across the globe.

Image via Coca-Cola